🎥 Asking RICH Digital Nomads What They Do For a Living (Bali, Indonesia)
VIDEO INFORMATION
Digital Nomads in Bali: What They Do For A Living
Charlie Chang
Approximately 36 minutes
HOOK
Bali has become a magnet for digital nomads earning anywhere from $5,000 to $500,000 per month, creating an unconventional ecosystem where entrepreneurs, models, crypto traders, and fitness coaches coexist in tropical paradise while running global businesses.
ONE-SENTENCE TAKEAWAY
The digital nomad lifestyle in Bali represents a diverse ecosystem of entrepreneurs and remote workers who leverage geographic arbitrage—earning in strong currencies while spending in weaker economies—to achieve financial freedom and enhanced quality of life.
SUMMARY
This video explores the vibrant digital nomad community in Bali, Indonesia, interviewing various individuals about their businesses, income levels, and lifestyle choices. The creator interviews multiple digital nomads in popular locations like Wrong Gym ($200/month membership), Body Factory ($220/month), and local cafes, revealing a surprising range of professions and income levels.
The interviewees include Aub and Leo, 21-year-old entrepreneurs from Morocco and England who run a supplement business generating $400,000-$500,000 monthly through TikTok marketing and organic reach. They emphasize the importance of finding leverage points in business and learning from mentors. Suman, a 30-year-old real estate entrepreneur from California, earns $400,000-$500,000 annually while living in Bali and investing in index funds, real estate, and crypto.
Sarah, a 27-year-old fitness coach from New York, earns $20,000-$25,000 monthly with a team of three, highlighting that quality of life in Bali is extremely high despite the challenges of missing family. The video also features Dustin and Almir from Kazakhstan, a fitness coach and software engineer earning $4,000-$5,000 monthly, who emphasize the importance of exploring the world for personal growth.
Ian, a 36-year-old property investor from the UK, shares insights about Bali's property market, advising against buying property there due to leasehold restrictions. Justin, a 25-year-old e-commerce entrepreneur from California earning $2-3 million annually, discusses the importance of routines and discipline for success. Tev, a 27-year-old restaurant owner from Sydney, invested $4 million Australian dollars to build a French restaurant in Bali, demonstrating the physical business opportunities on the island.
The video also features Andrea, a 28-year-old marketing agency owner from Spain earning $35,000 monthly ($20,000 from agency work and $15,000 from content creation), who emphasizes persistence and patience. Terrell, a 28-year-old crypto trader from the UK, shares a six-figure win from meme coin trading and advises learning independently rather than following crypto influencers. Finally, Lena, a 26-year-old professional model from Ukraine, earns up to $6,000 from a single modeling job and emphasizes the importance of having a strong mindset to handle rejection.
Throughout the video, common themes emerge: the importance of learning digital skills, finding leverage points in business, maintaining discipline, and the financial advantages of earning in strong currencies while living in Bali. The interviewees share practical advice for aspiring digital nomads, including the need for $2,000 monthly to live comfortably, the importance of community, and the value of travel for personal growth.
INSIGHTS
- Geographic Arbitrage Advantage: Digital nomads in Bali leverage currency differentials, earning in USD, EUR, or GBP while spending in Indonesian Rupiah, allowing for dramatically enhanced purchasing power and lifestyle quality.
- Income Diversity: The digital nomad community in Bali features extreme income diversity, from $4,000-$5,000/month (software engineers, fitness coaches) to $400,000-$500,000/month (ecommerce entrepreneurs, real estate investors), creating a multi-tiered ecosystem.
- Business Model Commonalities: Successful digital nomads often focus on businesses with high gross margins (80%+), viral potential on social media, and repeat purchase models; particularly supplements, digital products, and coaching services.
- Community as Critical Infrastructure: Despite being "nomadic," these entrepreneurs rely heavily on communities for networking, collaboration, and support, with specific areas in Bali catering to different niches (fitness, spirituality, entrepreneurship).
- The Leverage Point Principle: Multiple successful entrepreneurs emphasize identifying "leverage points" in business—small inputs that generate disproportionately large outputs; rather than spreading effort evenly across all business functions.
- Visa and Property Challenges: Bali presents unique legal challenges, including expensive visas ($1,200 for 2 years) and leasehold property restrictions (maximum 25-year ownership), making long-term settlement complex for foreigners.
- Skill-Based Migration: The most successful digital nomads possess specific high-income skills (SEO, social media marketing, software development, crypto trading) that allow them to work remotely and command premium rates regardless of location.
- Lifestyle Inflation Paradox: While Bali is significantly cheaper than Western countries, certain aspects of the digital nomad lifestyle have become surprisingly expensive, particularly luxury gyms ($200-$220/month) and Western-style restaurants.
FRAMEWORKS & MODELS
The Digital Nomad Success Framework
- Components: High-income digital skills, geographic arbitrage, community integration, and lifestyle design
- How it works: Develop marketable remote skills, leverage currency differentials, integrate into local/expat communities, and design a lifestyle that balances work and personal fulfillment
- Evidence: Examples throughout the video of entrepreneurs earning premium rates while living on a fraction of what they'd spend in their home countries
- Significance: Provides a structured approach to achieving financial freedom through geographic flexibility
- Application: Identify high-income digital skills, research locations with favorable currency differentials, and build location-independent business models
The Leverage Point Business Model
- Components: Identify high-impact activities, delegate low-leverage tasks, focus on viral content creation, and develop repeat-purchase products
- How it works: Concentrate effort on activities that generate disproportionate returns (like viral TikTok content) while outsourcing routine tasks
- Evidence: Aub and Leo's explanation of finding "leverage points" in their supplement business, comparing it to "making a woman hot as fast as possible"
- Significance: Maximizes return on time and energy investment, crucial for remote entrepreneurs
- Application: Analyze your business to identify which 20% of activities generate 80% of results, then focus intensely on those areas
The Bali Location Ecosystem Model
- Components: Canggu (entrepreneurial hub), Ubud (spiritual/laid-back), Uluwatu (surfing/luxury), each with distinct communities and costs
- How it works: Different areas of Bali cater to different digital nomad preferences, from networking to spiritual growth to luxury living
- Evidence: Interviewees' descriptions of the different areas and their characteristics
- Significance: Helps aspiring digital nomads choose the right location within Bali based on their priorities
- Application: Research different areas of Bali (or similar destinations) to find the best fit for your lifestyle and business needs
The Financial Freedom Ladder Framework
- Components: Skill development ($2,000-$5,000/month), business scaling ($20,000-$50,000/month), and entrepreneurial success ($100,000+/month)
- How it works: Progress through income levels as skills and business systems develop, with each level enabling different lifestyle choices
- Evidence: The range of incomes reported by interviewees, from Dustin and Almir ($4,000-$5,000) to Suman ($400,000-$500,000)
- Significance: Provides realistic income progression expectations for aspiring digital nomads
- Application: Set realistic income targets based on current skills and create a plan to develop higher-value skills and business models
The Community Integration Model
- Components: Digital communities (WhatsApp, Discord), physical locations (gyms, cafes), and professional networks
- How it works: Utilize both online and physical communities to overcome isolation, find opportunities, and access support
- Evidence: Multiple interviewees mentioning how they found friends, business partners, and clients through communities
- Significance: Addresses one of the biggest challenges of digital nomad life; loneliness and isolation
- Application: Join relevant online communities before moving, then integrate into physical communities upon arrival in Bali or similar destinations
QUOTES
- "We have a supplement brand where we run it fully organically, have over 350 creators working for us, and we've managed to get over 2 billion views in social media and that's how we grew the Amazon brand."
- Context: Aub explaining his business model
- Significance: Demonstrates the scale possible with organic social media marketing and creator partnerships
- "Get a mentor. Get a mentor that's doing a lot better than you and shut up and listen to him."
- Context: Advice for aspiring entrepreneurs
- Significance: Emphasizes the importance of learning from those with proven success rather than trying to figure everything out independently
- "I would say lock in for a year or two years. Never travel. Just get here to Bali. Get a cheap villa or cheap apartment. Don't go out. Don't go party, alcohol, all of that. Work for a year, 2 years until you build up that momentum and then start traveling."
- Context: Advice for new digital nomads
- Significance: Highlights the importance of focus and momentum-building in the early stages of location-independent work
- "The highest ROI investment you can make, in my opinion, is probably travel. And not enough people in America travel in my opinion."
- Context: Suman explaining the value of travel
- Significance: Positions travel not just as leisure but as a high-return investment in personal growth and perspective
- "Don't tell the world you're going to do something unless you're going to do it. It's the same thing with fitness. I feel like the best way that you can build self-confidence and self-worth is by following through with what you say you're going to do."
- Context: Sarah's advice on commitment and follow-through
- Significance: Connects personal integrity to self-confidence and success in both fitness and business
- "Every time I've tried to take the shortcut because it looks like a better return on paper. I've lost money. So, be patient. Take the long route."
- Context: Ian's advice about avoiding shortcuts
- Significance: Emphasizes that sustainable success usually comes through consistent effort rather than get-rich-quick schemes
- "If you have a friend, a model or a photographer or like a fashion designer to talk about all that with that friend and probably to just search for an agency in your country for just the beginning."
- Context: Lena's advice for aspiring models
- Significance: Highlights the importance of industry connections and professional guidance in creative fields
HABITS
- Develop High-Income Digital Skills: Focus on learning skills that command premium rates in remote work, such as SEO, social media marketing, software development, or content creation. These skills provide the foundation for location independence.
- Identify Leverage Points: Analyze your business to find activities that generate disproportionate returns. Concentrate on these high-leverage activities while delegating or automating low-impact tasks.
- Join Communities Before Moving: Research and join online communities (WhatsApp groups, Discord servers) related to digital nomad life and your specific industry before relocating. This provides a support network and local knowledge.
- Budget for Visa Costs: Factor in the cost of long-term visas (approximately $1,200 for 2 years in Bali) when planning your move. This is a significant but necessary expense for extended stays.
- Test Locations Before Committing: Visit potential locations for short periods before making long-term commitments. Different areas of Bali (and other destinations) offer vastly different lifestyles and costs.
- Build Multiple Income Streams: Follow the example of successful digital nomads who diversify income across multiple sources (e.g., agency work, content creation, coaching, products). This provides financial stability and growth opportunities.
- Prioritize Routine and Discipline: Establish and maintain a structured daily routine that balances work, health, and social activities. Justin emphasizes this as crucial for staying focused in a distracting environment like Bali.
- Invest in Personal Growth: Allocate time and resources to travel and new experiences. Multiple interviewees emphasize that travel provides perspective, creativity, and personal growth that enhances business success.
REFERENCES
- Wrong Gym: High-end gym in Bali costing $200/month, popular among digital nomads for networking and fitness facilities.
- Body Factory: Another premium gym in Bali costing $220/month, mentioned as a location where digital nomads congregate.
- Canggu: Area in Bali described as the entrepreneurial hub, with a high concentration of digital nomads and business networking opportunities.
- Ubud: Area in Bali characterized as more spiritual and laid-back, appealing to digital nomads seeking a quieter lifestyle.
- Uluwatu: Area in Bali known for surfing and luxury, mentioned as a location for higher-end digital nomads.
- Zenfit: Coaching platform mentioned by Sarah as an all-encompassing tool for fitness professionals managing clients and courses.
- ClickUp: Project management tool used by Justin's e-commerce team to coordinate remote work across different time zones.
- Slack: Communication platform mentioned by Justin as essential for managing his remote team across different countries.
Crepi il lupo! 🐺