Perspective Notes
Perspective is worth 80 I.Q. points. -Jeff Bezos
Loss aversion - Kahneman and Tversky
Uncovering jobs is about clustering insights, not having a single eureka.
Surgical pioneer Dwight Harken 1952
How much time did we save the customer? Did we allow them not to spend time doing something they didn’t want to do? Did we improve their cash flow? Are our processes supporting the things the customers hiring us to do?
Stack fallacy
3 fallacies- fallacy of active vs passive data
Fallacy of surface growth
Fallacy of conforming data
Data is always an abstraction of reality based on underlying assumptions as to how to categorize the unstructured phenomena of the real world.
Cognitive dissonance
There is nothing more deceptive than the obvious fact. -Sherlock Holmes
Data is not phenomena. The primary function of data is to represent the phenomena - to create a simulation of reality.
The parable of Google Flu: Traps in Big Data Analysis
Amazon 3 things that matter: vast selection, low prices, fast delivery
Perspective, insight, context, analysis. PICA
Auguste Laurent 1807 visualizations (constructs)
Relevance lost by H. Thomas Johnson and Robert S. Kaplan